Cocchi Vermouth di Torino. This product is popular, has a long name, and seems pretty fancy, eh? To sum it up, it’s just a classic sweet Italian vermouth…a style often referred to as red, rouge, or rosso.

Vermouth is a fortified & aromatized wine – a wine enriched with botanicals/herbs to flavor and “spiked” by liquor for preservation. There are 3 general categories – sweet red, dry, and sweet white. The origin of the sweet red vermouth lies in Torino, Italy, which is why sweet vermouth is sometimes simply called “Italian vermouth.”

Back to this. Cocchi is an Italian winery that produces various wines and wine-based liqueurs. The vermouth di Torino is one of their many products and is a very *classic* vermouth that channels the original style invented in the region in the 1700s.

Compared to other popular vermouths like Carpano Antica Formula and Punt e Mes, the difference is that those 2 are both actually considered “flavored” vermouth built on top of the classic Torino-style, the former with additional vanilla and the latter with additional bittering quinine.

Cocchi Vermouth di Torino is an awesome go-to, balanced vermouth perfect for any of your classic cocktail needs.